Percent of buyers who use the internet
The real estate industry has changed tremendously over the past seven years. Thanks to the internet, buyers are a lot more informed and know exactly what they want.
There will always be the right people for every home, the key is to reach as many of those people as much as possible. With Australians now spending 10 hours a day on the internet, it has now become the number one medium for reaching out to potential buyers. But those buyers are not just on main real estate portals such as realestate.com.au. According to similarweb, users spend just an average of 7 minutes on realestate.com.au leaving the remainder of the 10 hours a day on every other site on the internet.
I am a digital marketer turned real estate agent. With the skills I pose below, I believe I can add a lot of value to the selling of your home.
The first impression is essential. If homebuyers aren’t sold on the images, they see online, chances are they will move on. It can also affect their perception of a home prior to seeing it.
In this day and age where internet users would rather see Vlogs rather than Blogs, video plays a critical role in engaging potential buyers with the property
A real estate listing with a virtual tour will receive 50% more views than a competitor’s site without a virtual tour.
Buyers are everywhere and a lot of them may not be actively looking at main real estate portals. Using digital marketing channels such as Facebook, Google and Instagram to drive traffic into your own personalized property page can generate alot more quality leads.
The average person spends 35 minutes a day on Facebook. This is more than any websites in the world.
Youtube is now the highest engaging website in the world with the average person spending 35 minutes a day. Plus with youtube being a subsidiary of Google, youtube is able to provide relevant advertising based on Google's tracking
With Google advertising products such as Display ads, Ad Words and Gmail. Google is able to pinpoint specific and relevant advertising for every user. Making it one of the most effective mediums in converting users into quality leads.